Success begins at 40
Why the clock is ticking up?
Who said success is just for the young? Sure, the headlines are often filled with 20-something founders, but the reality is different. The average age of a successful startup founder is 42. Yes, 42! And it gets even better—founders at 50? They’re 2.2 times more likely to hit a big exit compared to their 30-year-old counterparts. It’s not about being surprised; it’s about realising that experience is more than just years under your belt—it’s your superpower.
So, where do we go from here?
The idea that success is reserved for the young is a myth. Studies show that the skills most critical to leadership—empathy, complex problem-solving, and strategic thinking—peak in midlife.
The numbers don’t lie
According to the Kauffman Foundation, nearly 25% of new entrepreneurs are aged 55-64.
Founders over 45? They’re 2.3 times more likely to grow a top-performing company, says Harvard Business Review.
Leaders over 40 are better at navigating volatility—Gallup found that they are more effective in long-term decision-making and building sustainable businesses.
Age isn’t a hurdle; it’s an advantage. In fact, you might be perfectly positioned to take that leap, make your mark, and build something that not only lasts but thrives. The clock isn’t ticking down—it’s ticking up.
How old did you say they were?
Stanford University studies have found that the "peak" of creative productivity often occurs later in life. This peak is characterised not by a sudden burst of creativity but by the sustained and deeply informed effort that only years of experience can bring. This means that individuals in their 40s, 50s, and beyond can tap into a rich vein of creativity and innovation that younger counterparts simply haven’t had the time to develop.
Why Age is Your Greatest Asset
When it comes to entrepreneurship, the spotlight often shines on the latest trends and innovations. But what if the true advantage lies not in being at the cutting edge, but in the depth of experience that comes with age? As our population ages, entrepreneurship is not just an attractive career option—it’s an opportunity to benefit society as a whole. Here’s why.
Is 40 too old? Not at all.
This is your power. The years ahead are rich with possibility. Starting at 40—or later—gives you the experience, wisdom, and resilience that others can’t match. Midlife isn’t just an opportunity; it’s your time to create something with meaning, something that lasts. Your best work is still ahead, and the impact you’re about to make? It’s going to matter.
"I was 62 when I started the Kentucky Fried Chicken Empire. I never considered myself too old to start something new."
—Colonel Harland Sanders
