Maslow's Hierarchy is Ageing: Social Is One of the Most Important Things

Do we need relationships to be happy, well, and to thrive? Absolutely. Can good relationships pull us through even the hardest times? Undoubtedly.

Our understanding of human needs has evolved. According to social neuroscience researcher Matthew Lieberman, Maslow's emphasis on food, shelter, and warmth as the foundation of human needs misses the mark. In his book "Social: Why Our Brains Are Wired to Connect," Lieberman presents scientific evidence revealing that our social bonds are actually the most essential need for our survival.  

The power of social bonds

Unlike other animals, human babies are entirely dependent on others for their basic necessities, taking years to develop the skills required to navigate their environment and participate in a modern society. That, combined with other factors - like how we can survive without some necessities, but with a good group of people with us - is turning Maslow's hierarchy on its head. 

When the Beatles said "all we need is love", they weren't too far off!

Workplaces as hubs of connectivity

While the importance of good social connections is clear, actually instigating and maintaining friendships as adults can be tricky. It’s not as socially acceptable anymore to approach other kids in the playground and ask to be friends! This is where the significance of work comes into the picture. As we spend a substantial portion of our lives at work, it becomes a natural space for cultivating warm, giving, and genuine relationships. The hidden gem here is that our workplaces typically bring together people with harmonious or common values, united by a common purpose, which makes it easier to connect at first.

The power of work friends

Studies have shown that having a variety of social relationships is associated with living longer, and strong social ties can lower the risk of high blood pressure. In the context of work, fostering friendships among colleagues becomes even more crucial. In fact, research suggests that 70% of people believe having friends at work is essential. These workplace relationships provide emotional support, increase job satisfaction, and create a sense of belonging. They can also enhance collaboration, teamwork, and productivity, contributing to a positive work environment and overall well-being.

We need others to transcend

One of our board members, and the godfather of Mattering, Zach Mercurio, weighs in. In addressing a western obsession with self-help, Zach shares:

"Here's a more empowering and hopeful idea: An individual's well-being is a community endeavour."

Tune in to hear all about it.

How great leaders create connectivity

Leaders have a significant opportunity to lean into the power of great relationships, and create environments that make this possible. Leaders harnessing connectivity encourage team members to bring their whole selves to work, to share their values and purposes, to have fun, and to connect on a human level.

Leaders can also lead by example, taking the time to build strong relationships and show genuine care and interest in others. This is an important but often overlooked part of the equation. We can’t expect our people to build relationships with each other if we’re not doing the same thing.


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